2023 Super Bowl - By the Numbers

2023 Super Bowl - By the Numbers

January 25, 2023

The Super Bowl is the most anticipated event in American sports and one of the biggest events in the world. Every year, hundreds of millions of people around the world tune in to watch two teams battle it out for NFL supremacy. But there’s more than just football behind this mega-event; there are also billions of dollars at stake. In this blog post, we take a closer look at some interesting facts and figures about the Super Bowl’s financial impact. Let’s look at the numbers:

$14 Billion - First off, let’s start with the big picture. According to AdAge, consumer spending on Super Bowl-related activities is estimated to reach over $14 billion this year. This includes everything from buying tickets to the big game, television ads, and food for parties.

$5.6 Million - One of the biggest sources of revenue for the Super Bowl comes from commercials. This year, companies are paying an average of $5.6 million per 30-second ad spot during the broadcast. That’s a 6% increase over last year’s rates. In total, it’s expected that this year’s Super Bowl ads will bring in around $500 million.

$10,000 - Meanwhile, the NFL itself will make a killing from ticket sales to the game. This year, tickets range anywhere from $2,400 to over $10,000 for premium seating and packages.

$100 million - The league also earns a hefty sum from merchandise sales. It’s estimated that the NFL will generate over $100 million in revenue from official Super Bowl merchandise this year. 

$719 million - In addition to all of these sources of revenue, the city hosting the Super Bowl also stands to benefit financially. Hosting cities often receive federal assistance for security and infrastructure upgrades related to the game. On top of that, local businesses also benefit from a surge in tourism prior to and during the event. According to one estimate, the 2015 Super Bowl in Phoenix generated an estimated $719 million for the Arizona economy.

$4.7 billion - Finally, let’s not forget about how much money is wagered on the big game. According to the American Gaming Association, an estimated $4.7 billion will be bet on the Super Bowl this year.

In conclusion, the financial impact of the Super Bowl is huge; it generates billions of dollars in revenue for the NFL, local businesses, and even the city hosting the game. Not to mention all of the betting that takes place on Super Bowl Sunday. It’s no wonder it has become one of the most highly anticipated events in sports and entertainment.