As you gather for Super Bowl 56, here are some numbers you can use to impress your friends.
$6 million – The cost of a 30-second ad
This dollar amount seems to rise every year. Despite only 1 out of 10 surveyed respondents saying that the Super Bowl ads sway their buying decisions, the going rate continues to go up, and corporations are willing to pay it.
$150,000 – a cash bonus paid to each member of the winning team
Nice little cash bonus for having more points than the other team when the clock ticks to 0.
$75,000 – a cash bonus paid to each member of the losing team
No one goes home empty-handed -- $75,000 (which, by the way, is more than most Americans’ average annual salary) is awarded to each player of the losing team as well!.
$4.3 billion – the average amount of cash bet on the big game
Most of this is done illegally. That’s a lot of people who think they have the crystal ball!
$1 million / minute – the cost of the halftime production
The halftime show lasts 13 minutes and typically costs an average of $13,000,000. Imagine spending $13,000,000 on anything and having viewers say, “meh, I’ve seen better…” Ouch!
$0 – The amount the halftime performers get paid
This surprises many people, especially considering that each player on the losing team gets a cash bonus of $75,000 for simply showing up. You would think they would pay their performers something! But the NFL says, “we’ll pick up the tab for the $1,000,000 / minute production costs, you can enjoy the boost in brand recognition.”
534% - The sales increase after Justin Timberlake’s halftime performance in 2018
Speaking of brand recognition, JT was able to see sales skyrocket after his performance. Something that is not uncommon for halftime performers.
$7,000 – The average cost per ticket on Stubhub for the 2020 Super Bowl.
Pro-tip, if you want to go to the Super Bowl, wait until the day of to buy tickets on StubHub. You can typically find someone offloading their tickets last-minute due to whatever their circumstance is, although you will probably still pay four figures.
$6 – the average cost per ticket for the first Super Bowl ($46 in today’s dollars)
To think you could attend the Super Bowl for $46… I have to believe those same ticket stubs would sell for far more than that if auctioned off today.
325 million – the average number of GALLONS of beer that Americans drink on Super Bowl Sunday.
This is the biggest thing people spend money on during the Super Bowl, and it’s not even close!
$300-$500 million – the estimated economic impact that the Super Bowl has on the host city.
This is a debated statistic, but this number is what the NFL estimates is the amount of money that will be spent in the host city. An interesting research project would be looking at the overall investment of hosting a Super Bowl and whether it is profitable. Many economists say it is not!
$200,000 - $300,000 – The value of a Super Bowl ring.
Not a bad insurance policy for retired NFL Super Bowl winners!